At the launch party of Tiger Soju Flavoured Lager - packed with a slew of curated immersive experiences and live performances by local and international acts alike – 4,500 fans got to feel, see and taste the twist. Playful adventure awaited them as they stepped into the world of Tiger’s newly launched innovation in the Malaysian market.
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| Are you ready for Tiger's new flavour? |
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| Tiger lager in new flavour-Gutsy Grape soju. Enjoyable with a refreshing twist |
As doors opened to fans, they were in for an evening of exploration and refreshment from experiences and engagements with a twist, to flavour experimentation. The journey began at a tunnel with inviting neon lighting leading consumers into the immersive world of Tiger Soju Flavoured Lager. While sampling the latest product in the flavour, Gutsy Grape, attendees were able to get into the spirit of playful adventure.
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| The Tiger Soju Gutsy Grape flavour is delicious! |
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| With @shawnleebeatbox |
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| Enjoying the party with my sisters |
Fans not only got to be the part but look the part with the ‘Twist Makeover’ where they got a complimentary makeover in experimental styles and colours with makeup and even accessories to really feel the twist. Besides sampling the newly launched product, at the Tiger Soju Flavoured Lager Bar, attendees were able to taste exclusive Tiger Soju Flavoured Lager cocktails, mixed with omija berry and ginger flower, all while enjoying exclusive Asian snacks from the MiX.Store booth.
In line with the brand’s aim of turning everyday moments into lively ones, fans were able to enjoy a series of live DJ sets by Queen T, Julian and Sherry Alyssa, to hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, but that’s not all. South Korean rapper, Loco, widely loved for his sincere lyrics and melodic flow by both domestic and international fans, headlined the launch party, performing his top hits for local fans.
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| Captivating live performances |
“With the launch of a product that is bold and lively, we want consumers to be part of the fun by providing them with a space to explore and experiment. It was exciting to see the way people expressed themselves playfully – we hope our fans continue to celebrate their everyday occasions in fun ways with the Tiger brand, and always with a twist,” said Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad. Tiger Soju Flavoured Lager is now available in Gutsy Grape across Peninsular Malaysia in bottles and cans at all major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including
Drinkies.
For more information on Tiger Soju Flavoured Lager, visit
https://tigersoju.tigerbeer.com, as well as the brand’s social media pages at
https://www.facebook.com/TigerBeerMY and
https://www.instagram.com/tigerbeermy/. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
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| Tiger Soju Gutsy Grape flavour |
HEINEKEN Malaysia is committed to advocating responsible consumption by championing responsible drinking behaviours through its Enjoy Responsibly campaign. HEINEKEN Malaysia’s corporate social responsibility initiatives are carried out by its CSR arm, SPARK Foundation, focusing on environment and community partnerships.
HEINEKEN Malaysia through its e-commerce platform, Drinkies now delivers chilled beers and ciders on demand. Drinkies also offers freshly tapped beers to cater for home parties and other events including weddings and corporate dinners. For enquiries, call 012-281 8888 or visit
www.drinkies.my.
Listed on the Bursa Malaysia Main Market, the principal shareholder of HEINEKEN Malaysia is G.A.P.L. Pte Ltd headquartered in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
For more information, please visit:
www.heinekenmalaysia.com.
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