Anchor's Legendiary Smile With Cheese Contest 1st Oct - 31st Dec 2020

Anchor's Legendiary Smile With Cheese Contest

It's so easy!

Join the Anchor Legendairy contest and stand a chance to win lucky draw which includes: 

1. A grand prize of 3-days-2-nights’ stay at a Langkawi luxury resort for 2 persons with flights included

2. Nine (9) other consolation prizes

3. Electronic gadgets up for grabs for the weekly draw! 

Contestants can also redeem exclusive prizes from www.smilewithanchor.com when they purchase Anchor cheese dishes from participating restaurants and bakeries. 

How to join?

All in-premise diners, take-away and order deliveries customers of participating eatery can join the contest, just by uploading the screenshot of the receipt of purchase at www.smilewithanchor.com.

You can view the list of F&B outlets in the same website. Minimum spend of RM30. Enter the amount before discount. 

Like and follow Anchor Food Professionals on Facebook (https://www.facebook.com/AnchorFoodProfessionalsMY) and Instagram (https://www.instagram.com/anchorfp.my/) for more information on the contest. 

Give yourself a reason to smile today with some 

yummy, cheesy goodness! 

Anchor Food Professionals is bringing back its Anchor Legendairy contest, themed this year as “Smile with Cheese”, a nationwide contest running from 1 October 2020 to 31 December 2020 featuring lucky draws and spin-and-win with even bigger prizes up to RM100,000. This campaign and contest aim to spread the goodness of New Zealand cheese by bringing happiness to Malaysian consumers amidst the current Covid-19 pandemic. 

"Cheese is a rich source of protein. Consuming protein as part of balanced diet[i],[ii] and healthy lifestyle contribute to good mood. In other words, eating cheese may make us feel good. We hope to bring more positive vibes and smiles to Malaysians by getting them to indulge in New Zealand cheese!” says Jack Tan, Fonterra Brands Malaysia’s Foodservice Director.

Besides being a natural source of protein, cheese is also known for its great taste! The Anchor Legendairy contest is part of the brand’s new campaign to promote cheese dishes from more than 650 participating F&B bakeries, restaurants and cafes who are committed to deliver delicious baked goods such as cakes, tarts and breads as well as pizzas, burgers and even baked cheese rice or pasta. Anchor Food Professionals hopes to support the local F&B industry affected by the global pandemic by extending their presence to more home and in-store diners and patrons as part of a journey to upskill food operators with a much-needed social media skills, especially in times of this pandemic.

Giving the reason to why consumers should choose to consume dairy products from New Zealand, Tan says: “Anchor Food Professionals is one of the leading dairy foodservice company in Malaysia and we pride ourselves for our strong heritage in producing high quality dairy products from grass-fed cows in New Zealand since 1886. Anchor Dairy Foods products are sold in more than 80 countries worldwide and have been present in Malaysia through Fonterra, a New Zealand multinational dairy co-operative since 1960. We have a sterling track record in providing dairy products that are unique in taste, texture and functional performance to food operators in the Malaysian F&B industry”.

[i] Zeng et al. (2011). Health 3: 383-393

[ii] https://www.mind.org.uk/information-support/tips-for-everyday-living/food-and-mood/about-food-and-mood/