Sunday, July 17, 2022

Smooth and Creamy Guinness Draught Now In A Can with Nitrogen Widget Ball

The smooth and creamy Guinness Draught that used to be available only from taps is now available in a can. Thanks to the nitrogen widget ball, the perfect pub-poured foam on your Guinness Stout can be created even at home when you pour your Guinness from the can. This new innovative product will provide a new drinking experience for fans to enjoy smooth and creamy Guinness Draught wherever they are  

To officially introduce and to bring consumers through the innovation behind this product, Guinness Malaysia has launched House of Guinness – a hub that gives fans of the brand an added dash of magic to their usual drinking experience, all while immersing themselves in the world of Guinness at APW Bangsar.

Join in on the fun as House of Guinness in APW Bangsar is available for fans to experience from now until the 4th of September, on Wednesdays to Sundays for FREE!

Book your slots in advance at www.houseofguinness.my and an email confirmation will be sent for participants to accept within 48 hours . Upon successful registration, each participant will be entitled to receive a complimentary Guinness Draught in a Can, and a limited-edition Guinness merchandise on the event day.

Each participant may experience House of Guinness three times total on separate days for the duration of this event. 

Slots can only be booked one day before event day at the latest.

The smooth and creamy Guinness Draught that used to be available only from taps is now available in a can

Thanks to the creation of the widget ball that releases nitrogen to create the perfect pub-poured Guinness foam

To secure a spot at the House of Guinness, fans can sign up for free at www.houseofguinness.my

Upon arrival at the House of Guinness, participants will need to earn their taste of Guinness Draught in a Can by successfully completing their mission to become Guinness Innovation Experts. 

First, they have to check-in and will be promptly transported to the Guinness Innovation Lab. With no time to waste, they will be introduced to the world of Guinness and the new Guinness Draught in a Can.

Entering the House of Guinness to earn your complimentary can of Guinness Draught

Experience being molecules in a can being 'poured' to the activity space
 Participants being introduced to the world of Guinness and the new Guinness Draught in a Can


After learning about the history and evolution of Guinness, as well as the technological advancement the brand has experienced over the years, guests will then be sent off to complete their first mission with the hint ‘The Widget is the Key’. This is where the nitrogen widget comes to play. 

Then, they will head onto their next task to ‘Activate the Widget’, before completing the ‘Release the Nitrogen’ mission and enter a giant can of Guinness Draught in a Can to feel the surge and settle. Those who successfully complete all three mission tasks will be awarded the title of Guinness Innovation Expert.

For more information about House of Guinness and Guinness Draught in a Can, visit https://www.houseofguinness.my/, as well as Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

The perfect smooth and creamy foam right out from the can with the help of the nitrogen widget

First mission with the hint ‘The Widget is the Key'

Activate the Widget

Enjoy a display of lights and music representing widgets containing nitrogen

Captivating

Release the Nitrogen’ mission and enter a giant can of Guinness Draught in a Can to feel the surge and settle

Those who successfully complete all three mission tasks will be awarded the title of Guinness Innovation Expert.

Learn about the new Guinness Draught in a Can at APW Bangsar now till 4th September 2022



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