E-Wen Hooi: Exclusive Kid's Fashion with Junior Lookbook @ Pavillion

Mummies and daddies can now express their penchant for haute couture through their little ones. This exciting new concept store takes care of luxury and premium fashion labels that are sure to float your boat. Kenzo Kids, Paul Smith Junior, Little Marc Jacobs, Boss Hugo Boss, Karl Lagerfeld Kids, DKNY, Junior Gaultier, Aigner Kids, Chole and Zadig & Voltaire are some of the most well-known designer labels brought in by Junior Lookbook for kids from years 0 to 16.

From left: Matthew Benjamin Yoon, Brian John Yim and Elaine Tan

Junior Lookbook at level 5 Pavilion

Located at Pavilion level 5, the scintillating new store not only offers quality apparels and accessories for kids but also exquisite taste of remarkable lifestyle. What better way to reward your children this Christmas for being good boys and girls.

A polished interior at the Junior Lookbook store

From left: Sister Evy, Elaine and I

Check out the vogue of the season for your kids that will spell class and charm. All merchandise are directly brought in from Europe for your shopping pleasure. Junior Lookbook is a one-stop luxury fashion and concept store that panders to the desires of fashionista parents. With hunky-dory Christmas looks like Sawyer's and his little sister Cheryl's, your kids are sure to gain admirers!

Sawyer Leong and his little sister Cheryl in style
Photo credit: www.facebook.com/sawyerleong

Let them know who is the boss with Boss Hugo Boss for babies age 0

Smarten up your little ones with Karl Lagerfeld Kids

Karl Lagerfeld Kids was launched by the Head Designer and Creative Director of the Fashion House Chanel as well as the Italian House FENDI- Mr Karl Lagerfeld himself early last year. Karl Lagerfeld whas a different design philosophy as he goes by the 'less is more' concept. He believes in objectivity, simplicity and elegance. Karl Lagerfeld Kids collection reflects the designer's own identity and influences to create a fresh modern and easy-to-wear selection for juniors.

Kenzo Kids are here to satisfy your kid's fashion needs

In 1970, Kenzo Takada installed a patch of jungle inthe Galerie Vivienne in the heart of Paris. With its colourful prints and declaration of freedom, Kenzo shook up the couture codes of the time by irreverently breaking the rules. Today, Kenzo is still known for this joyous and colourful heritage.

Boots are made for walking by Karl Lagerfeld

In 1976, Paul Smith started his first men's wear collection in Paris under the Paul Smith label. Today Paul Smith is a global name in the fashion industry. In 2011, Paul was awarded the Outstanding Achievement in Fashion Design award at the British Fashion award for his exeptional contribution in the British fashion industry.

Sawyer and Rayyan looking dapper in Little Marc Jacob (Rayyan) and Kenzo (Sawyer)

Little runway models in Junior Lookbook's apparels

During the launch of Junior Lookbook, the highlight was the kid's fashion show that not only stole the attention of many but also melted many hearts. The little darlings showcased exclusive apparels that transform toddlers and teens into superstars as only one piece is available for every size.

From left: Sawyer in Kenzo, Cheryl in a red Junior Gaultier, Dada in white Junior Gaultier, Mia in a metalic Karl Lagerfeld, Jaden in Paul Smith Junior, Rayyan in Little Marc Jacob, Bella in Paul Smith chequered dress and Mia's mom in the same Karl Lagerfeld design for mini-me