Monday, January 9, 2023

Tiger Launches its 2023 Chinese New Year Campaign – ‘Cheers to Bold Beginnings’

This year, Tiger Beer urges everyone to #敢敢冲 , to have a bold spirit to breakthrough. Tiger inspires fans to take a pause and reenergize their inner tiger for a bolder tomorrow.

From now till 23rd Jan 2023, guests can enjoy activities like Trail of Tiger, Dance Challenge and Gold Bar Challenge at the Tropicana Gardens Mall concourse and win prizes! Take the opportunity to load up your CNY beverage too!

For more information, check out tigercny2023.tigerbeer.com and @tigerbeermy

Tiger beer and all related promotions and activities are strictly for non-Muslims aged 21 and above. #drinkresponsibly

#cheerstoboldbeginnings #chinesenewyear #tigerbeer #bebold #lifestyle #bebrave #cny2023 #yearoftherabbit #newbeginnings #lifestyleblogger #cnyinmalaysia

Bringing this blessing to life, Tiger partnered with three homegrown artists - Dato Maw, Han Xiiao Ai and Danny Lee - to create a CNY song and music video, entitled ‘The Boldest Chase’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify.

For more information on the Tiger CNY 2023 campaign, merchandise, promotions, contest and giveaways, check out https://tigercny2023.tigerbeer.com/, as well as Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.


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