Tiger Launches its 2023 Chinese New Year Campaign – ‘Cheers to Bold Beginnings’

This year, Tiger Beer urges everyone to #敢敢冲 , to have a bold spirit to breakthrough. Tiger inspires fans to take a pause and reenergize their inner tiger for a bolder tomorrow.

From now till 23rd Jan 2023, guests can enjoy activities like Trail of Tiger, Dance Challenge and Gold Bar Challenge at the Tropicana Gardens Mall concourse and win prizes! Take the opportunity to load up your CNY beverage too!

For more information, check out tigercny2023.tigerbeer.com and @tigerbeermy

Tiger beer and all related promotions and activities are strictly for non-Muslims aged 21 and above. #drinkresponsibly

#cheerstoboldbeginnings #chinesenewyear #tigerbeer #bebold #lifestyle #bebrave #cny2023 #yearoftherabbit #newbeginnings #lifestyleblogger #cnyinmalaysia

Bringing this blessing to life, Tiger partnered with three homegrown artists - Dato Maw, Han Xiiao Ai and Danny Lee - to create a CNY song and music video, entitled ‘The Boldest Chase’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify.

For more information on the Tiger CNY 2023 campaign, merchandise, promotions, contest and giveaways, check out https://tigercny2023.tigerbeer.com/, as well as Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.

The Hotter It Gets, The Lower the Price of Tiger Crystal Goes at the Tiger Beer Heat Exchange

From now until 31st of October, the hotter it gets, the lower the price of Tiger Crystal goes! All fans have to do is check out http://heatexchange.tigerbeer.com/ for daily updates based on the weather to unlock crystal-cold refreshment, brewed to beat the heat.

The hotter it gets, the lower the price of Tiger Crystal goes!
All fans have to do is check out http://heatexchange.tigerbeer.com

The tropical Malaysian climate leaves us yearning for ways to cool down. This is why Tiger Crystal has decided to fight fire with fire and beckoned its fans to turn up the heat with its latest Heat Exchange activation. In return, the brand will reward fans’ efforts with free Tiger Crystal and promo codes.

The heat goes up, the price goes down

At the Tiger Heat Exchange Event at Plaza Arkadia

What food pairs well with a Tiger Crystal?

Cheers with dad

Chill time with the fam

So, when you find yourself feeling the heat, don’t forget to check out the Heat Exchange website and earn yourself a free Tiger Crystal to cool you down. Discount vouchers ranging from RM5 to a free bottle of Tiger Crystal can be redeemed instantly via the Drinkies application and its Star Bar feature. 

This exciting promotion is available for fans in Peninsular Malaysia only. 

For more information about Tiger Crystal and updates on Heat Exchange activation and its current discounts, visit http://heatexchange.tigerbeer.com/ and their social media pages at @tigerbeermy 

Tiger Crystal and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Crystal advocates responsible consumption and urges consumers to not drink and drive.

#TigerBeerMy #tigercrystalmy #heatexchange #freebeer #lifestyle #malaysianlifestyleblogger #drinkresponsibly #partyvibe #desaparkcity #plazaarkadia #beattheheat #coldbeer #tigercrystal #cooldrink #chill #relax