Tiger Beer Unveils Bold New Look with Spectacular Brewery Showcase

Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brand’s progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia featuring a projection mapping display of the new design on the brewery’s façade.

Since its inception in 1932, Tiger Beer has been synonymous with breaking barriers and challenging conventions. The latest packaging refresh embodies this fearless spirit, reinforcing the brand’s ambition to progress while staying true to its world-acclaimed taste. The new look features a courageously rising tiger - a symbol of ambition and determination - set against a modernised palette of deep blue, dynamic orange, and premium silver. Drawing inspiration from the "claw" shape found in the "i" and "g" of the Tiger logo, the refreshed design represents unstoppable progressiveness and serves as a proudly bold symbol to inspire drinkers everywhere to Uncage Their Tiger.

"Tiger has always stood for progress and this refreshed look is a bold move to uncage our true potential," said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia. "It’s more than a design update - it’s a reflection of who we are: progressive, fearless, and constantly evolving. Launching it from our very own brewery felt right. It’s where the magic happens, and where our bold new look is proudly brought to life together with the people who make it all possible. After all, when we come together, we roar louder."

The new packaging is being introduced across all global markets, ensuring a unified and contemporary identity for Tiger Beer worldwide.

The dynamic projection mapping wasn’t just for show – the brewery, where Tiger comes to life, served as a meaningful backdrop for this bold reveal. Guests witnessed the transformation of the brewery wall before getting to hold the new Tiger in hand, fresh from the source – a symbolic way to usher in a new era while staying true to the brand’s roots.

Guests enjoying Tiger together

Beyond the packaging refresh, Tiger Beer continues to push boundaries in the industry, rolling out engaging consumer experiences and bold collaborations that embody its fearless spirit.



To celebrate its Roaring New Look, Same Great Taste campaign – Tiger is also turning up the excitement with nationwide promotions running from 1st April to 30th June 2025.

At selected coffee shops and food courts, consumers who purchase 3 big bottles of Tiger Beer or Tiger Crystal will receive an exclusive foldable tote bag, available while stocks last.

Consumers who purchase Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager at participating bars, pubs, hypermarkets, supermarkets, convenience stores, and 99 Speedmarts can submit their entries to redeem exclusive rewards - including the 8g 999.9 Tiger Gold Bottle or the limited-edition Tiger Travel Bag.

Meanwhile, online shoppers on Drinkies, Shopee and Lazada who purchase qualifying Tiger bundles may receive a Tiger Travel Bag or RM5 Touch ‘n Go eWallet credit, while stocks last. All promotions are subject to terms and conditions.

“Pesta Sajian Rasa” Ramadan Buffet 2025 at The Pearl Kuala Lumpur

 The Pearl Kuala Lumpur warmly welcomes guests to celebrate the holy month of Ramadan and create memorable moments with their loved ones while experiencing the best dining and stay experiences. The iconic hotel offers a distinctive experience and a fresh Ramadan dining concept inspired by the unique flavors and excitement of food festivals that are featured during the Ramadan buffet at the Bazaar in a food truck concept.

This year, a multitude of exciting events and exclusive food and beverage promotions has been prepared for guests, providing guests with a delightful taste of our unique Ramadan buffet at The Pearl Kuala Lumpur.

From 3rd March to 28th March 2025, the Hotel proudly features “Pesta Sajian Rasa”, an exceptional culinary journey showcasing a variety of delicious and mouthwatering dishes. Embrace this golden opportunity to secure your early purchase at an exclusive price. Moreover, with every adult voucher purchased at the regular price, each person will stand a chance to receive a mystery gift that will be placed inside a mystery box.

There are many exciting prizes awaiting you, including premium branded items such as Louis Vuitton, Gucci, Tag Heuer, Iphone, Chanel, YSL, MAC, Jo Malone and L’occitane. To make it even more exciting, we are also offering a variety of shopping mall vouchers from B.I.G, Watsons, Anytime Aroma, Starbucks, Old Town, llao llao, Homes Harmony, Hope Salon, Manekineko Karaoke, and exciting Hotel vouchers comprising room staycations and F&B vouchers to ensure that there is something for everyone's taste and preferences.

The addition of Ramadan Stalls to the Ramadan buffet brings an authentic and immersive experience, reminiscent of a bustling Food Truck concept during the Ramadan Bazaar. With a wide array of stalls such as Gerai Mee Tarik Chinese Muslim, Gerai Dumpling Chinese Muslim, Gerai Lok Ching, Nasi Briyani Kambing, Nasi Briyani Ayam, Gerai Shell Out, Gerai BBQ, Warung Lemang, Warung Satay Kajang, Gerai Dim Sum and many more, guests will have the opportunity to savor a diverse range of flavors and culinary delights. This unique feature truly sets the Ramadan buffet apart and promises a memorable dining experience for all.

With over 100 special local cuisine options, your Ramadan buffet is sure to be a feast for the senses. From appetizers to main dishes and desserts, each menu items served with its own unique taste promises to amaze and delight guests. The variety of flavors and ingredients used in these dishes will surely tantalize the taste buds and create a memorable dining experience.

The highlight of the buffet is definitely our Mee Tarik, Gyoza, Dumpling, Lok Ching, Sup Tulang Rawan, Lemang, Satay Kajang, Roasted Lamb, Nasi Briyani Kambing, Nasi Briyani Ayam, Shell Out, Gerai BBQ, Pasta Spaghetti and not forgetting delightful desserts such as Gerai ABC, Sago Gula Melaka, Aneka Kuih-muih and many more.

Ensuring the Halal status of the restaurant is a top priority, and the kitchen has already been certified as Halal by JAKIM. This certification provides reassurance to the Muslim community that they can dine at Melo Café & Deli with confidence. The surau on the 8th floor is convenient for Maghrib and Tarawih prayers and we also invite imams to lead the Tarawih prayers throughout the holy month of Ramadan.
Melo Café & Deli is a great place to enjoy delicious food and create lasting memories with your loved ones. With a seating capacity of up to 200 people, you have plenty of space to gather and enjoy your meal. And if you're looking for a larger venue, the ballroom can accommodate up to 1000 people, making it perfect for special occasions or larger gatherings. Whether you choose to dine inside or outside, you are sure to have a fantastic time at Melo Café & Deli.

MELO CAFÉ & DELI or BALLROOM
PESTA SAJIAN RASA SPECIAL PRICE
3 March 2025 – 9 March 2025 Adult: RM118nett
Children (4 -12 years old): RM68nett
Senior Citizen: RM98nett

PESTA SAJIAN RASA NORMAL PRICE
10 March 2025 – 28 March 2025
Adult: RM138nett
Children (4 -12 years old): RM78nett
Senior Citizen: RM118nett

For Reservations:
Syuhada 016-331 9675 

Noraini 016-331 8794 

Mazwin 016-331 8729 

Aliza 011-1162 4462 

Sani 016-331 8795 

Yusri 016-620 2070