In 2026, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings
AI-powered viewing to more categories, screen sizes and consumer needs.
“Samsung’s 2026 AI TV lineup reflects our vision of making intelligent and connected home entertainment more accessible to consumers in Malaysia,” said Charles Kim, President of Samsung Malaysia Electronics. “With Samsung Vision AI, we are transforming the TV into more than just a screen, it becomes a smart companion that delivers more personalised viewing, immersive entertainment and seamless connectivity within the home ecosystem. Together with our latest Q-Series Soundbars featuring Dolby Atmos spatial audio technology, consumers can enjoy a more cinematic and elevated entertainment experience at home.”
Vision AI Companion Brings Smarter, More Immersive Viewing
VAC brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot 3 , to make the TV experience more intelligent and personalized. Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone. The AI TV lineup also brings AI- enhanced entertainment features to movies, sports and gaming:
● AI Upscaling Pro: uses AI to analyze and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyzes and categorizes scenes to provide more vivid, lifelike color.
● AI Soccer Mode: analyzes match scenes in real time to optimize picture and sound for smoother ball movement, vivid color and more immersive stadium audio.
● AI Sound Controller Pro: analyzes dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.
Micro RGB: Defining the Future of Premium Picture Quality
Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing
highly precise color, brightness and immersive AI-powered viewing to more consumers. Available in the
R95H and R85H series in sizes from 65 to 115 inches, Micro RGB is built on Samsung’s proprietary
Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver
highly precise light control, richer detail and more natural color. Additionally, Glare Free technology
minimizes light reflection in bright environments, helping preserve a clear viewing experience across a
range of lighting conditions.
highly precise color, brightness and immersive AI-powered viewing to more consumers. Available in the
R95H and R85H series in sizes from 65 to 115 inches, Micro RGB is built on Samsung’s proprietary
Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver
highly precise light control, richer detail and more natural color. Additionally, Glare Free technology
minimizes light reflection in bright environments, helping preserve a clear viewing experience across a
range of lighting conditions.
Micro RGB also brings VAC and other AI-optimized features to Samsung’s premium large-screen
category, adding more intelligent and personalized viewing experiences. Micro RGB AI Engine Pro
fine-tunes color, motion and depth, so viewers stay immersed in every scene. With Micro RGB
Precision Color 100, color expression appears fuller and more lifelike, with support for 100% color
coverage of BT.2020 4 .
Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further
refine picture quality by optimizing color and contrast scene by scene, helping deliver more vibrant
visuals across a wide range of brightness levels.
Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety
for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher
Elektrotechniker (VDE), a leading global testing institute based in Germany.
OLED: Expanding the Lineup for More Viewing Preferences
Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich color, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to both the S95H and the S90H, helping the display’s true blacks and rich colors stay clear and undisturbed, even in bright rooms.
On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful color and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.
For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.
For soccer fans, AI Soccer Mode Pro on S95H and S90H — and AI Soccer Mode on S85H — optimize picture and sound in real time for a more immersive match experience at home.
The Frame: Elevating the Art TV Experience
The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with
experiences personalized by VAC.
Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich color, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to both the S95H and the S90H, helping the display’s true blacks and rich colors stay clear and undisturbed, even in bright rooms.
On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful color and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.
For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.
For soccer fans, AI Soccer Mode Pro on S95H and S90H — and AI Soccer Mode on S85H — optimize picture and sound in real time for a more immersive match experience at home.
The Frame: Elevating the Art TV Experience
The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with
experiences personalized by VAC.
The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect. A built-in installation model of The Frame (LS03HE model) is also available for spaces that call for a cleaner, more integrated look. New in 2026, The Frame (LS03HE model) is now, offering a gallery-scale screenthat more closely reflects the presence of large-format artwork in the home.
Key features of The Frame Pro (LS03HW model) include:
● Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
● Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall
cable work.
● Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Freetechnology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, evenin bright rooms.
Key features of The Frame (LS03HE model) include:
● A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall
look.
Neo QLED: Enhanced Picture Quality With More Connected Experiences
Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimization expected from a true QLED experience.
Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable color spectrum and consistent picture performance.
Real QLED with 100% Color Volume helps keep color accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.
VAC makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-
powered picture and motion experiences, including 4K Upscaling — with gaming performance of up
to 144Hz available on select models — while the NQ4 AI Processor helps optimize picture and sound
for a wide range of content.
Mini LED: Optimized for AI, Made More Accessible
Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light
control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels
more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.
The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED
experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-
powered features for sports, gaming and everyday viewing:
● Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
● NQ4 AI Gen2 Processor: powers AI-driven picture optimization.
● AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
● Additional AI and personalization features: further expand gaming and content experiences.
Offered in 85-, 75-, 65-, 55-, 50- and 43-inch models, the M70H brings the core benefits of Mini LED to a
more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports
viewing.
● Mini LED HDR: adds a more dynamic viewing experience.
● Mini LED Processor 4K: optimizes everyday picture performance.
● Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
● Adaptive Sound: maintains clearer, more balanced audio.
Q-Series Soundbars
Samsung is also strengthening the home entertainment experience with its latest Q-Series Soundbars
available in the local market, led by the flagship HW-Q990H model. Designed to complement
Samsung’s latest AI TVs, the new Q-Series lineup delivers a more immersive and cinematic audio
experience through advanced AI-powered sound optimisation and Dolby Atmos.
The HW-Q990H introduces Samsung’s new Sound Elevation technology, which intelligently lifts
dialogue toward the centre of the screen for more natural and clearer voice delivery. Features such as
Auto Volume also help maintain consistent sound levels across channels and content, creating a
smoother and more balanced listening experience.
The 11.1.4-channel system combines a 7.0.2 main bar, 4.0.2 rear speakers and dual 8-inch driver built-
in compact active subwoofer, refined for a powerful and space-efficient bass 5 . Up-firing channels and
next-generation AI tuning further broaden the sound field, bringing a sense of scale typically associated
with professional home theater setups Samsung’s collaboration with Dolby further enhances the experience, bringing Dolby Atmos wirelessly integrated into Samsung soundbars for premium and multidimensional sound.
in compact active subwoofer, refined for a powerful and space-efficient bass 5 . Up-firing channels and
next-generation AI tuning further broaden the sound field, bringing a sense of scale typically associated
with professional home theater setups Samsung’s collaboration with Dolby further enhances the experience, bringing Dolby Atmos wirelessly integrated into Samsung soundbars for premium and multidimensional sound.
Ashim Mathur, Vice President, APAC Marketing, Dolby Laboratories said, “We are thrilled to be
working with Samsung to bring the Dolby Atmos immersive sound experience to households in
Malaysia. Customers will connect more deeply with their favourite entertainment when experiencing it in Dolby Atmos as the sound will come alive with more layers and sharper details.”
Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces
working with Samsung to bring the Dolby Atmos immersive sound experience to households in
Malaysia. Customers will connect more deeply with their favourite entertainment when experiencing it in Dolby Atmos as the sound will come alive with more layers and sharper details.”
Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces
Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing
immersive sound with design that naturally blends into modern spaces and everyday living
environments. The new models build on Samsung’s long-standing leadership in premium home audio,
including its 12-year run as the world's No. 1 soundbar brand, 6 while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer
audiovisual experience.
Music Studio 7 delivers an immersive 3.1.1-channel audio experience designed for richer, more
expressive listening. Key features include:
● Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a
larger display can create a more balanced interior look while widening the stereo soundstage.
Expanded Q-Symphony: lets users connect up to five compatible sound devices with a
Samsung TV to build a more immersive audiovisual experience at home.
● Hi-Resolution Audio and Dolby Atmos: more detailed and immersive sound playback, while
its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
Music Studio 5 brings immersive sound to a more compact speaker format. Built for wireless music
streaming, it supports high-resolution playback and effortless everyday listening.
Features include:
● Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends
seamlessly into any interior.
● AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a
compact form factor while deepening low frequencies without distortion.
● Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a
built-in waveguide for clear, balanced sound, while Dolby Atmos support adds a more
immersive listening experience.
● Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends
seamlessly into any interior.
● AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a
compact form factor while deepening low frequencies without distortion.
● Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a
built-in waveguide for clear, balanced sound, while Dolby Atmos support adds a more
immersive listening experience.
Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast on
select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.
select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.
Google Photos is now available on eligible 2026 Samsung TVs, giving users a new way to relive
personal memories on the big screen 7 . The experience is designed to surface curated photo memories
through Samsung Daily+, the Daily Board on-screen widget and the Google Photos app, making
meaningful moments easier to revisit throughout the day. Additional Google Photos features will roll out on Samsung TVs later in 2026.
personal memories on the big screen 7 . The experience is designed to surface curated photo memories
through Samsung Daily+, the Daily Board on-screen widget and the Google Photos app, making
meaningful moments easier to revisit throughout the day. Additional Google Photos features will roll out on Samsung TVs later in 2026.
